Journal profile · Business, Management and Accounting-Marketing
Applied Marketing Analytics
ISSN 2054-7544 · eISSN 2054-7552 · Henry Stewart Publications
Applied Marketing Analytics: subscription journal; no APC; 33 articles in 2025; indexed in Scopus.
Scope
Aims, scope and focus
Applied Marketing Analytics is published by Henry Stewart Publications. By OpenAlex counts of its recent articles, its largest topics are Digital Marketing and Social Media, Big Data and Business Intelligence and Marketing and Advertising Strategies, together about 42.9% of its articles. Its main subfields are Marketing. (generated from OpenAlex topic counts and CAS ranking data)
Applied Marketing Analytics is the major professional journal publishing in-depth, peer-reviewed articles on all aspects of measuring and analysing marketing performance to improve its effectiveness.
From the journal's Aims & Scope
Research area (LetPub): Business, Management and Accounting-Marketing
Main research topics OpenAlex counts of recent articles; shares are approximate
- Digital Marketing and Social MediaSocial Sciences18.4%
- Big Data and Business IntelligenceBusiness, Management and Accounting12.5%
- Marketing and Advertising StrategiesBusiness, Management and Accounting12.1%
- Consumer Market Behavior and PricingBusiness, Management and Accounting9.7%
- Customer churn and segmentationBusiness, Management and Accounting5.6%
- AI in Service InteractionsComputer Science4.8%
- Customer Service Quality and LoyaltyBusiness, Management and Accounting4.7%
- Digital Innovation in IndustriesBusiness, Management and Accounting4.5%
Rankings & indexing
CAS ranking and database indexing
CAS Journal Ranking
CAS Journal Ranking, upgraded edition (March 2025)Not covered
Not covered by this edition.
CAS Xinrui Journal Ranking (March 2026)Not covered
Not covered by this edition.
CAS Journal Ranking, previous upgraded edition (December 2023)Not covered
Not covered by this edition.
CiteScore quartiles (Scopus, June 2026 release)
| Subject | Quartile | Rank | Percentile |
|---|---|---|---|
| Statistics, Probability and Uncertainty | Q3 | 124/178 | 30th |
| Strategy and Management | Q4 | 387/506 | 23rd |
| Marketing | Q4 | 174/221 | 21st |
Scopus ranks journals by CiteScore within each subject: the 75th percentile and above is Q1, then a quartile every 25 points. A different system from the CAS zones.LetPub
Database indexing
ScopusLetPub
International journal early-warning lists: not listed in any editionLetPub
Editions, and major and minor categories, are shown separately and never merged into one zone; check which edition your institution uses before you submit or report.
Metrics
Impact metrics and publication volume
Impact
- CiteScore 2026-06
- 1.5LetPub ·
- SJR 2026-06
- 0.26LetPub ·
- SNIP 2026-06
- 0.24LetPub ·
- h-index
- 10OpenAlex ·
- i10-index
- 10OpenAlex ·
- 2-year mean citedness
- 0.8OpenAlex ·
- Share of gold OA articles
- 0%LetPub ·
Articles by year OpenAlex count · 434 in total · the current year is incomplete
| Year | Articles | Open access | Citations |
|---|---|---|---|
| 2026 | 21 | 0 | 68 |
| 2025 | 33 | 0 | 149 |
| 2024 | 35 | 1 | 160 |
| 2023 | 43 | 0 | 110 |
| 2022 | 38 | 3 | 72 |
| 2021 | 40 | 1 | 56 |
Sources count differently and were observed at different times, so each source's own value is kept; "publisher" marks figures from the journal's website.
Review & acceptance
Review time and acceptance
- Peer review
- Double-anonymous peer reviewPublisher website · model-extracted
Community reports come from authors' own submissions (confidence 0.5) and are not a promise from the journal; for publisher figures, the journal's own definitions apply.
Fees & open access
APC and open-access policy
Subscription journalLetPub
A subscription journal: articles are read by subscription or purchase, and authors usually pay no publication charge.
| Source | APC | Fee waiver | License | Observed |
|---|---|---|---|---|
| Publisher website | No APC | — | — |
The journal's website is authoritative for fees; sources were observed at different times and each keeps its own value, without averaging.
Submission
Article types and submission policies (journal website)
What to prepare3 items from the author guidelines
- Abstract
- ≤ 300 words
- Manuscript length
- ≤ 6,000 words
- Reference style
- Vancouver
Article types accepted6
- best practice articlesThe Journal particularly welcomes contributions from marketing analytics, brand management and marketing professionals including best practice articles; case st…Length not stated
- case studiesThe Journal particularly welcomes contributions from marketing analytics, brand management and marketing professionals including best practice articles; case st…Length not stated
- legal and regulatory updatesThe Journal particularly welcomes contributions from marketing analytics, brand management and marketing professionals including best practice articles; case st…Length not stated
- market and consumer researchThe Journal particularly welcomes contributions from marketing analytics, brand management and marketing professionals including best practice articles; case st…Length not stated
- new approaches and techniquesThe Journal particularly welcomes contributions from marketing analytics, brand management and marketing professionals including best practice articles; case st…Length not stated
- traditionally styled academic papersThe Journal will also publish traditionally styled academic papers which will be expected, at a minimum, to display a sound knowledge of previous work in the ar…Length not stated
Policy excerpts from the journal's websiteAI use, Conflicts of interest, Publication ethics, Peer review
- AI use
Generative AI may be used in preparation of articles provided its use is disclosed and does not infringe copyright; AI tools cannot be listed as authors; a declaration section entitled "Use of artificial intelligence" is required before the references. Model summary
Authors may use generative artificial intelligence (AI), AI-assisted tools and large language models (collectively called AI in the text below) in the preparation of their article, as long as they: (1) disclose how and where AI was used; and (2) ensure that the use of AI does not infringe on existing copyrights.
Source ↗Publisher website ·- Conflicts of interest
Conflict of interest policy: authors must not use the Journal to market products or services; financial ties must be disclosed and will be assessed for relevance by the Publisher and Editorial Board. Model summary
The Publisher is committed to the Journal publishing the highest-quality best practice articles, case studies and applied research on marketing analytics free from commercial bias and influence.
Source ↗Publisher website ·- Publication ethics
Publisher's publication ethics statement is available at the given URL. Model summary
A statement of the Publisher’s Publication Ethics can be found at https://www.henrystewartpublications.com/statement-publication-ethics.
Source ↗Publisher website ·- Peer review
All contributions, whether invited or not, undergo anonymous peer review by the Journal's Editors and Editorial Board. Model summary
All contributions sent to the Publisher, whether invited or not, will be submitted to the Journal’s Editors and Editorial Board for anonymous peer-review.
Source ↗Publisher website ·
Excerpts are quoted from the journal's website; "model summary" lines are written by Workers AI and checked against the text. The journal's website is authoritative.
Profile
Publication details and official links
- Publisher
- Henry Stewart Publications
- ISSN
- 2054-7544
- Electronic ISSN
- 2054-7552
- Official links
- Journal homepage ↗OpenAlex
- Special issues ↗Publisher website
FAQ
Frequently asked questions about Applied Marketing Analytics
What are the manuscript requirements of Applied Marketing Analytics?
According to the journal's author guidelines: Abstract: ≤ 300 words; Manuscript length: ≤ 6,000 words; Reference style: Vancouver. A model extracted these from the author guidelines and each was checked against the text; check the latest version on the journal's website before submitting.
Which databases index Applied Marketing Analytics?
According to LetPub and DOAJ records, Applied Marketing Analytics is indexed in Scopus.
Is Applied Marketing Analytics open access, and what is the APC?
Applied Marketing Analytics is a subscription journal. It charges no article processing charge.
Sources and updates
The facts on this page come from LetPub, OpenAlex, Publisher website; every figure is tagged with its source and the date it was observed, and conflicting values are kept per source. LetPub source page: view ↗ (archived 2026-08-25). Last updated: .