CORPORATE REPUTATION REVIEW

期刊简介

研究范围与定位

Corporate Reputation Review is the leading international journal for all scholars and academics concerned with managing and measuring corporate reputation.The Journal is reviewed by a distinguished editorial board, under the guidance of Guido Berens (Erasmus University, The Netherlands). Corporate Reputation Review provides a forum for rigorous, practically relevant academic research into reputations and reputation management, as well as related concepts such as identity and corporate communication.Every issue publishes:Rigorous research - including quantitative, qualitative, experimental and field studies with direct application to business practiceFor your bookshelf - reviews of major new books on reputation management and corporate communicationCorporate Reputation Review is essential reading for senior professionals in private and public sector organisations and academic observers in universities and business schools including:CEOsCorporate Communication DirectorsHeads of Investor RelationsMarketing DirectorsHeads of Public RelationsHeads of Public AffairsHeads of Employee CommunicationHeads of Corporate BrandingHeads of Information and Knowledge ManagementHeads of External CommunicationsStrategic PlannersConsultantsAcademics and Researchers