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Consumer Behavior Studies Journal is an open-access and peer-reviewed biannual journal devoted to the field of consumer behavior and business management with the aim of developing administration knowledge, identifying the management problems in organizations and presenting the solutions. Consumer Behavior is the study of individuals, groups, or organizations and all the activities associated with the purchase, use, and disposal of goods and services, including the consumer's emotional, mental and behavioral responses that precede or follow these activities. This journal publishes qualitative, quantitative, and mixed methods research papers and reviews. This journal examines all models, patterns and frameworks related to the consumer behavior. Consumer behavior is defined as all psychological social and physical behavior of potential customers as they become aware of, evaluate, purchase, consume, and tell others about products and services. The journal scope covers the academic and empirical studies on consumer behavior with an orientation toward managerial approaches and guidelines. Consumer Behavior Studies Journal aims of publishing new theories, research results, scientific achievements and original research articles in the field of consumer behavior study, qualitative research in consumer behavior, quantitative consumer models, measuring consumer behavior, advertising, product management, branding, customer orientation and related issues. The journal is licensed by Kurdistan University and Iranian Ministry of Culture and Islamic Guidance No. 2349/92 dated 2013/04/27. This journal is also licensed by the Iranian Ministry of Science, Research and Technology.